Fixed Rankings?

Ready to roll up your sleeves and raise your college's U.S. News ranking? Adrian Bejan, a professor of mechanical engineering at Duke University, has some advice: Don't bother.

Mr. Bejan recently applied an engineering concept he developed in the 1990s to academic rankings, arguing that they don't change much from year to year because higher education is a system based on the flow of knowledge.

According to his concept, "constructal theory," designs that offer the best access to

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