October 15, 2008

Financial Crisis Could Give Jolt to Strategic Planning on Campuses

By Paul Fain

No university leader could have predicted the full brunt of the financial turmoil of recent weeks. But colleges with solid strategic plans are more likely to remain on track and perhaps even spot opportunities, planning experts say.

"If you're really strategic in your thinking," says Thomas C. Longin, an independent consultant for colleges, "a crisis like this doesn't throw you."

However, Mr. Longin and other planners say many institutions do not adequately grasp

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