American publishers sold fewer college textbooks last year but increased their earnings nevertheless. How did they pull off that trick? According to a report, “Book Industry Trends 2006,” cited in today’s New York Times, the publishers offset the growing power of the used-book market by jacking up their prices by about $2 a copy for new books—prices that at least some students and parents are apparently still willing to pay.
June 5, 2006
Falling Sales + Rising Prices = Higher Textbook Revenue
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