Falling Behind? Try Shame, Fear, and Greed

By DAVID GLENN

Jeffrey J. Sallaz had some work to do, and it wasn't getting done.

Mr. Sallaz, an assistant professor of sociology at the University of Arizona, was asked several weeks ago to review the copy edits on his forthcoming book, which the University of California Press plans to publish this summer. But the pages kept sitting on his desk, and he could hear the distant tapping of fingers in Berkeley.

So Mr. Sallaz took drastic measures: He replaced the photo on his Facebook profile with