June 27, 2008

Fail Mail

By MARTHA ANN OVERLAND

Recent graduates of the University of Sydney got a rude shock when they opened their mail last month to find transcripts stamped with "fail." The fake school records were a marketing ploy intended to show that students are flunking out because they are working too many jobs rather than studying. The campaign backfired when instead of opening up their pocketbooks and writing a check to the alumni scholarship fund, hundreds of new graduates picked up the phone and frantically dialed the