Eye-Opening Research

When Heather A. Rupp paid men to look at pornography, she thought she knew what would catch their eyes. A graduate student in neuroscience and behavior at Emory University at the time, Ms. Rupp was in for a surprise. Following their gazes using eye-tracking technology, she found that the men focused and lingered on women's faces, instead of their breasts and genitals. Women given the same pornography to look at were more likely to be interested in private parts.

Ms. Rupp and Kim