June 17, 2005

Experts to Colleges: Market Yourselves

By JEFFREY SELINGO

The competition among colleges for students is growing just as quickly as the number of high-school graduates and adults returning to school, and institutions need to be more nimble and to better promote themselves if they expect to snag those new recruits, higher-education leaders were warned at a conference on the postsecondary marketplace this month.

More than 300 senior college officials and business executives gathered in Boston for an annual meeting sponsored by Eduventures Inc.,

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