Experts to Colleges: Market Yourselves

The competition among colleges for students is growing just as quickly as the number of high-school graduates and adults returning to school, and institutions need to be more nimble and to better promote themselves if they expect to snag those new recruits, higher-education leaders were warned at a conference on the postsecondary marketplace this month.

More than 300 senior college officials and business executives gathered in Boston for an annual meeting sponsored by Eduventures Inc.,

Digital or Print Subscription

Already have an account? Log In Now.