Enrollment Woes Push Small Colleges to Be Strategic

Enrollment Woes Push Small Colleges to Be Strategic 1

Ohio Wesleyan U.

Successful strategies for managing enrollment challenges vary from campus to campus. The strategy at Ohio Wesleyan U. (above) includes emphasizing programs that allow students to "make connections between theory and practice" and to "globalize their experience," says its president, Rock Jones.

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close Enrollment Woes Push Small Colleges to Be Strategic 1

Ohio Wesleyan U.

Successful strategies for managing enrollment challenges vary from campus to campus. The strategy at Ohio Wesleyan U. (above) includes emphasizing programs that allow students to "make connections between theory and practice" and to "globalize their experience," says its president, Rock Jones.

As admissions officers prepare for fall recruitment, there's plenty of doom in the forecast. Pundits and presidents alike say some small colleges, hampered by a weak economy and dwindling demand, will soon shrink, merge, or close.

This prediction is based, in part, on anecdotal evidence. In any given year, it's easy to find colleges facing an enrollment crisis.

In May, St. Mary's College of Maryland, a public liberal-arts institution, announced that it had received one-third