April 11, 2010
Emory Coins a Strategy to Encourage Giving for a Lifetime
Each fall Emory University gives its first-year students orientation materials, friendly advice on starting their college careers, and a pig—a blue-plastic one, with a coin slot on top.
Staff members from the annual-fund office leave the piggy banks outside freshmen's dorm rooms with notes encouraging the students to fill them with spare change. Then, twice a year, the students bring the money to a "Piggy Round Up," where their gifts are recorded in the alumni-giving database.
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