Education Conservancy Reels in Donations for 'Beyond Ranking' Web Site

Some admissions insiders think Lloyd Thacker is a hopeless idealist. But that has not stopped several prominent colleges from donating money to his latest cause.

Mr. Thacker, director of the Education Conservancy, wants to build an interactive college-search tool, a free Web site loaded with "educationally sound" information. Two weeks ago, he started a campaign to raise $400,000 to create a prototype.

As of Friday, the organization had received a total of

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