October 10, 2007
A Glance at the October Issue of Currents: Dues and Alumni Giving
Exploring the relationship between annual giving by alumni and membership in a dues-paying alumni association is, in part, like trying to settle which came first: the chicken or the egg, writes Robert D. Shoss, a founding member of Performance Enhancement Group, a development consulting firm.
Mr. Shoss reports on the findings of an online survey conducted by his company last year to gauge advancement professionals' perceptions of alumni-association dues. The 540 respondents included
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