September 7, 2007
Doing Business After the Unthinkable
Facing a flood of illicit merchandise after the April shootings, Virginia Tech presses to win back its brand
Virginia Tech's name and logo have been growing in stature for years, and income from licensing has soared into the millions. The success of the football team has played a large part in that growing recognition. But in the wake of the April 16 campus shootings, the university was overwhelmed not only by the news media and well-meaning strangers, but also by hustlers looking to
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