December 1, 2000
Digital-Library Company Plans to Charge Students a Fee for Access
A new digital-library company that claims it will "transform how academic research is done" hopes to entice students to pay as much as $360 a year for online access to searchable books and journals.
The company, Questia Media, is relying on a classic Internet strategy called "viral marketing" to create a buzz about itself among students. The strategy uses a tell-a-friend e-mail campaign to "create a hype" for the service even before it begins, in January,
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