April 11, 2003

Development and Fund Raising: What's the Difference?

By MARK J. DROZDOWSKI

Just because a fund-raising pitch failed doesn't mean the development effort did

To many people outside the advancement office, "development" and "fund raising" are synonymous. Casual observers equate the development office with raising money, pure and simple. To some extent, of course, they're right, but such a limited definition of development fails to capture the full measure of what the term implies.

In truth, fund raising is but one component of the broader term,

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