June 27, 2008
Defensive, or Offensive?
A group of business students at the University of Washington learned firsthand a key lesson of capitalism: Fear sells.
The students were casting about for a workable business model as part of an entrepreneurship course. After a number of high-profile violent crimes near the Seattle campus — including a hammer attack on a female student in January — they decided the market was ripe for self-defense kits. The students packaged a "W Defense" box, consisting of
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