April 12, 2002
'Cradle to Cradle: Remaking the Way We Make Things'
"This book is not a tree," write William McDonough and Michael Braungart in Cradle to Cradle: Remaking the Way We Make Things (North Point Press). Intriguingly, their physical text is a concrete if still aspiring example of the argument it contains. Its glossy pages and binding are a mixture of plastic resins, not wood pulp. But if embracing polymers over recycled paper seems less than eco-friendly, the authors disagree. The book's material is a prototype, they say, of a "technical nutrient"
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