July 6, 2007
Courting Female Donors
As women become wealthier, colleges learn to solicit gifts from them
Women are expected to own half the wealth in the United States by 2010. They also account for 58 percent of undergraduates at colleges today.
Those statistics should loom large for higher-education fund raisers at a time when almost every institution is either in the middle of its largest fund-raising campaign ever or planning to announce one. But despite 20 years of chatter among college leaders about how