Corporate Donors Can Make a Huge Difference

During a recent conference for two-year colleges, I attended a panel discussion called "The Corporate Donor's Perspective." The moderator's first question to the panel members — representatives from several national corporations — was, "Since two-year colleges educate approximately half of all undergraduates, why do corporations provide 98 percent of their funding to four-year schools and only 2 percent to two-year schools?"

An uncomfortable silence ensued. Why,

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