May 30, 2003

Conference Soap Opera Is Driven by Cash, but Cachet Matters, Too

By WELCH SUGGS

In deciding whom to align with, colleges consider institutional identity and student recruiting

The two-week-old saga of the Atlantic Coast Conference and the Big East

ALSO SEE:

A Raid on the Big East?

Conference goes far beyond athletics. Governors do not call each other to lobby for their

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