Companies Use Online 'Universities' to Lure Customers

Barnes & Noble.com, the online arm of the giant bookseller, has announced that it will help create an online "university" for its customers, although the courses and modus operandi will be quite different from those found at traditional universities.

The venture is the latest in a series of efforts by businesses trying to attract and retain customers by offering them some form of free education. Although officials at the companies involved insist that such

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