May 19, 2000
Community Colleges Turn to Consultants to Help Them Recruit and Retain Students
More competition puts pressure on 2-year institutions to preserve their enrollments
John T. Blong, chancellor of the Eastern Iowa Community College District, never thought he would need outside help to find students. For 15 straight years, enrollment increased in the three colleges in his district. But in 1996-97, the number of students dropped 3 percent, to about 8,900, and a sense of urgency -- if not panic -- set in.
"It became pretty clear that what
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