November 16, 2001
Columbia University's Fathom Seeks Users Among 'New Yorker' Readers
It takes an ambitious kind of company to advertise inside the back cover of The New Yorker. There you'll find the likes of Rolex and Acura, the pop icons featured in Absolut vodka spots, and ... Fathom?
An ad for the for-profit -- but not yet profitable -- online-learning venture appeared inside the back cover of the October 29 issue of the renowned magazine, in a space that can go for as much as $65,000. The ad promotes an online course that Fathom is offering in
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