July 30, 1999

Colleges to Sponsor Ad Campaign on Dangers of Student Drinking; Survey Finds That Some Parents Want to Hear About Alcohol Violations

More than 100 colleges are counting on the power of advertising to sell the idea that student drinking is a problem.

The colleges, members of the National Association of State Universities and Land-Grant Colleges, are planning to run full-page advertisements about the dangers of alcohol abuse among students in as many as 15 of the nation's largest newspapers. Some colleges will also buy space in local

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