June 23, 2000
Colleges Plan to Use E-Mail as a New Tool for Recruiting
Admissions officials hope their pitches will stand out more and cost less
Some colleges try to discourage companies from sending unsolicited e-mail messages to their students. But in the years to come, colleges will be doing their own "spamming": of prospective students.
Even though colleges were early users of e-mail, admissions offices continue
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