June 23, 2000

Colleges Plan to Use E-Mail as a New Tool for Recruiting

By BEN GOSE

Admissions officials hope their pitches will stand out more and cost less

Some colleges try to discourage companies from sending unsolicited e-mail messages to their students. But in the years to come, colleges will be doing their own "spamming": of prospective students.

Even though colleges were early users of e-mail, admissions offices continue

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