January 9, 1991
Colleges Move to Tap Growing Market for New Instructional Materials
Prodded by rapid advances in computer and electronic technology and the changing needs of their customers, more college stores are exploring ways to provide instructors and students with a wide variety of classroom materials, including custom-tailored books, videotapes, and computer disks. In addition, many are examining the possibility of linking their stores with campus networks to allow orders and inquiries to be made by computer.
In part, their activities are driven by the need to