June 3, 2009
Colleges May Play the Name-Change Game at Their Peril, Dissertation Says
From 1996 to 2005, more than 100 American colleges rebranded themselves as universities, moves that may have had an unintended consequence: stunted enrollment growth.
Those rebranded institutions experienced the counterintuitive effect of slowing growth in their enrollment even as the rate of their annual tuition increases remained nearly constant, says a Marshall University doctoral dissertation that won the Alice L. Beeman Outstanding Doctoral Dissertation Award last month
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