April 4, 2003

Colleges' Legitimate Need for Publicity

To the Editor:

How ironic that John Ross wrote an essay denouncing the very service that he provided as a media consultant for many years ("Colleges Should Stop Counting Their National News Clips," The Review, February 21). ...

It is not enough simply to appear in the media. A college's administrators and faculty members must have something to say that adds to the public's understanding. Over time, if they offer the media important opinions and information, the institution's

Digital or Print Subscription

Web Pass

Already have an account? Log In Now.