April 4, 2003

Colleges' Legitimate Need for Publicity

To the Editor:

How ironic that John Ross wrote an essay denouncing the very service that he provided as a media consultant for many years ("Colleges Should Stop Counting Their National News Clips," The Review, February 21). ...

It is not enough simply to appear in the media. A college's administrators and faculty members must have something to say that adds to the public's understanding. Over time, if they offer the media important opinions and information, the institution's