Colleges: Hard Up for Cash? Hit Up the Parents for a Donation

Parental-giving programs, newly energized, see a surge in participation on many campuses

Colleges: Hard Up for Cash? Hit Up the Parents 1

Chris Floyd, Centre College

Parental donations to Centre College paid for a campus visit by John Pomfret, author of "Chinese Lessons," a book that was summer reading for first-year students last year.

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close Colleges: Hard Up for Cash? Hit Up the Parents 1

Chris Floyd, Centre College

Parental donations to Centre College paid for a campus visit by John Pomfret, author of "Chinese Lessons," a book that was summer reading for first-year students last year.

As colleges feel the pain of reduced state appropriations and federal support, many development offices are squeezing more money out of another source: parents.

Despite a steady rise in the price of college, many parents of current students are plunking down more than just tuition, room, and board, looking to give their children the added benefit of a new facility or service they can enjoy during their years on campus. At least 500 colleges have started parent-giving programs, many

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