June 29, 2005
Colleges Challenge Web-Advertising Practices of For-Profit Institutions
Type "Grantham University" into Yahoo's search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham's home page but an ad for the University of Phoenix -- a "sponsored result," in search-company parlance. Sponsored links to other companies offering online-degree programs appear to the right.
Not surprisingly, administrators at Grantham -- a small, for-profit institution in Slidell, La. -- are unhappy that a search on Grantham's
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