Despite Colleges' Efforts, Brands Can Escape Their Bounds

Colleges' Brands Escape Their Bounds 1

Alex Menendez for The Chronicle

A worker in the Tervis factory in North Venice, Fla., prepares Syracuse U. tumblers for shipping. Tervis offers its insulated tumblers with licensed logos from hundreds of different colleges.

The name "Stanford University" has been used to sell everything from face cream to fertilizer.

Many companies try to woo consumers by touting Stanford researchers' contributions to their products. The problem is that Stanford had nothing to do with them—the companies in question are hijacking the university's brand to enrich their own.

Lisa Lapin, associate vice president for university communications at Stanford, has to devote more and more of her time to striking down