October 16, 2008

Colleges Brace for Drop in Corporate Giving

By Kathryn Masterson

Ask Dennis C. Washington, vice president for advancement at Kettering University, in Flint, Mich., what will happen with corporate giving to his institution, and he declines to take a guess. Donations from corporations, which make up a significant portion of Kettering’s fund raising, are a “mixed bag,” he says. While General Motors, which employs about 4,000 Kettering alumni, has just discontinued its matching-gift program that provided the university with $61,000 last year, the

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