Colleges Aim for Niche in Online Banking

Private-label financial services have risks as well as advantages

Drexel University helped shape its reputation for embracing technology nearly 20 years ago by requiring students to own computers, and then later, in the summer of 2000, installing wireless Internet connections that let students send e-mail messages from a dining hall, the classroom, or a bench outside under a tree.

Now it is again on the edge of an emerging trend. Drexel, last year, became the first university to

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