November 12, 1999
College-Store Association Sues VarsityBooks Over Claims in Ads
The National Association of College Stores has sued VarsityBooks.com, accusing the on-line bookseller of making "false and misleading advertising" claims.
The lawsuit, filed late last month in federal district court here, alleges that the company's ads mislead potential customers by promising discounts of 40 per cent off suggested prices for textbooks.
"In truth and fact," the suit says, "Varsity offers only a small percentage of its textbooks at 40 per cent below the prices