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College Fund Raisers Expect 4.3% Upswing in Giving for 2009-10, Survey Finds

Optimism may be returning to the college fund-raising office—especially for community colleges and public universities.

After a year of steep drops in private giving to higher education, college fund raisers expect the amount of money raised in the fiscal year that just ended on most campuses to be 4.3 percent higher than the year before, according to the Council for Advancement and Support of Education's Fundraising Index. The index, an online survey of senior fund raisers at the council's 2,000 member institutions, had a 7.5-percent response rate. The index was released on Monday, during the association's annual conference here for top fund raisers.

Fund raisers predicted that giving over the next 12 months would continue to improve, ending up an estimated 5.7 percent higher than the year before.

The council said predictions varied widely among institutions, with community colleges expecting the largest growth over the last 12 months and community colleges and public four-year institutions estimating larger growth next year than private colleges would enjoy.

John Lippincott, the council's president, said in a written statement that the predictions of growth were an encouraging sign that giving may return to pre-recession levels in about two years.

Comments

1. schervis - July 21, 2010 at 02:40 pm

Not quite as high but same direction.

According to the Boston College Center on Wealth and Philanthropy's
Individual Giving Model, individual giving for all causes in 2010 is expected to increase between 3% and 4.5%, depending on a low growth or a high growth senario plays out for the rest of the year.

For 2009, the Boston College model estimate a decrease of nearly 5% in individual giving to all causes during the year.

The full report was published by the Association of Fundraising
Professionals in its July-August 2010 edition of Advancing Philanthropy.

The IGM provides a cloe to "real-time" running estimate of a year's individual giving. The model updates estimates each qurter as data from several sources becomes available.

Giving by individuals to educatiion is more highly the provence of
wealthier donors and is more sensitive to ups and downs in the economy than total individual giving. For 2009, giving to education was down more than our overall estimate; similarly giving
to education in 2010 is expected by CASE's Fundraising Index to grow more than our overall estimate. I am pleased to find CASE and
CWP are indicating the same trends--with the differences most likely explained by the greater variance in giving by wealth holders
(who support education as one of thier highest priorities).
Paul Schervish, Boston College

2. schervis - July 21, 2010 at 02:46 pm

Previous comment--sent by mistake before being proofed. Sorry.


Not quite as high but same direction.

According to the Boston College Center on Wealth and Philanthropy's
Individual Giving Model, individual giving for all causes in 2010 is expected to increase between 3% and 4.5%, depending on a low growth or a high growth scenario plays out for the rest of the year.

For 2009, the Boston College model estimate a decrease of nearly 5% in individual giving to all causes during the year.

The full report was published by the Association of Fundraising
Professionals in its July-August 2010 edition of Advancing Philanthropy.

The IGM provides a close to "real-time" running estimate of a year's individual giving. The model updates estimates each quarter as data from several sources becomes available.

Giving by individuals to education is more highly the province of
wealthier donors and is more sensitive to ups and downs in the economy than total individual giving. For 2009, giving to education was down more than our overall estimate; similarly giving
to education in 2010 is expected by CASE's Fundraising Index to grow more than our overall estimate. I am pleased to find CASE and
CWP are indicating the same trends--with the differences most likely explained by the greater variance in giving by wealth holders
(who support education as one of their highest priorities).
Paul Schervish, Boston College

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