College Board Names Former CBS Executive to Run For-Profit Subsidiary

The College Board has tapped a former executive at CBS to run its new for-profit subsidiary, collegeboard.com.

Willard C. Korn will be president and chief operating officer of the Web site, which will offer, among other things, free tips and low-cost tutoring for the SAT and Advanced Placement examinations, and advice on picking a college.

Mr. Korn held several posts at CBS, including chief executive officer of the television and radio group, and the

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Past Coverage

George Washington U. Hopes to Profit From Consulting Venture - March 22, 2002
Stock Options Sweeten Packages for Executives in For-Profit Higher Education - November 9, 2001
Cornell Creates a For-Profit Subsidiary to Market Distance-Education Programs - March 24, 2000
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College Board Names Former CBS Executive to Run For-Profit Subsidiary

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