College Board Names Former CBS Executive to Run For-Profit Subsidiary

The College Board has tapped a former executive at CBS to run its new for-profit subsidiary, collegeboard.com.

Willard C. Korn will be president and chief operating officer of the Web site, which will offer, among other things, free tips and low-cost tutoring for the SAT and Advanced Placement examinations, and advice on picking a college.

Mr. Korn held several posts at CBS, including chief executive officer of the television and radio group, and the