July 8, 2008
Collateral Baggage
Who, exactly, is the audience for a capital campaign once it goes public?
The other day I "attended" a Web-based seminar — or webinar, as they're commonly called. They can be pricey (upwards of $400 for a couple of hours) but certainly are convenient and time-efficient. What's more, you can invite all your friends, relatives, and neighbors to sit in and soak up knowledge at no extra cost.
Our topic was campaign communications and branding, a subject near and dear to
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First Person
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Notes From Academe
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