Club Ed: This University Is at Your Service

Lots of colleges treat students like customers. But how many have an ice-cream truck? And valet parking? And a concierge desk? And an enormous hot tub in the middle of the campus?

Not too many. Actually, only one: High Point University.

This once-sleepy institution in the hills of North Carolina has undergone a revival in the last couple of years, thanks in part to its jaw-dropping menu of student services. Behind it all is High Point's president, Nido R. Qubein, a motivational