January 18, 2008
Chronicle Joins With Gallup to Help Colleges Find Out How They Are Seen by the Public
The Chronicle has joined with Gallup in a new partnership. The first venture of the Chronicle/Gallup Poll Alliance is designed to help colleges use polling to learn more about how they are perceived by the public.
Gallup conducts polls each month using its consumer-focused Gallup Panel, a nationwide network of 63,000 households that provides a statistically relevant sample. Separate from the company's public-affairs-focused Gallup Poll, the Gallup Panel is used primarily by companies