Choosing What Americans Choose

Choosing What Americans Choose 1

Jeffery A. Salter, The New York Times

Information about individual shoppers' habits feeds an insidious, behind-the-scenes marketing machine, one new book warns.

Going online to buy a CD, or using a grocery-chain "club" card to purchase breakfast cereal, or acquiring an off-road, all-terrain recreational vehicle, even with cash, has never been more fraught.

Advertising analysts are "secretly slicing and dicing the actions and backgrounds of huge populations on a virtually minute-by-minute basis," Joseph Turow cautions in The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth (Yale University