August 5, 2008
Changing the World
Why it's important for all fund-raising campaigns to follow the lead of the big ones and stress results, not need
Last month a fund-raising trip to Philadelphia provided me an occasion to revisit old haunts: the University of Pennsylvania, where I attended college as an undergraduate.
I hadn't been on the campus for about eight years, so I was a bit surprised by the changes I saw. New buildings, high-tech classrooms, a redesigned quad, chic shops dotting the
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