November 29, 2007
Canada Starts a 'Branding' Campaign to Help Universities Recruit More Foreign Students
Ottawa
Canada will soon have something the country's internationally-focused educators have long sought: a national marketing strategy to help them recruit more students from abroad.
The new "education brand" was the focus of one of the final sessions of the annual conference of the Canadian Bureau of International Education, which concluded here on Wednesday.
While the strategy is still being created and won't be formally unveiled until May—at the annual conference
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