January 29, 1999
Can Your Donors Find You on the World-Wide Web?
Your local newspaper has just published an article about the need for college scholarships for students from rural high schools. The article catches the attention of a woman who has lived in your city for years, but who has no connection with your university. One of the growing number of senior citizens who use the World-Wide Web for e-mail and to search for information, she finds your institution's home page without
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