March 10, 2006
Can Apple Make a Campus Comeback?
Popularity of iPods could lead more students to buy Macs
Thanks in part to Apple Computer's renewed effort to work with colleges, the company's products are now more prominent on campuses than they have been in nearly a decade, say many campus officials.
A recent report by Student Monitor, a group that tracks campus information-technology trends, found that Macs command 10 percent of the college computer market, compared with 5 percent in 2002. The leading brand of computers on