October 8, 2008
New ETS Campaign Aims to Get More Undergraduates to Take the GRE
Several months ago, the Educational Testing Service began planning a campaign to encourage more college juniors and seniors to consider graduate school—and to take its Graduate Record Examination. The timing may prove fortuitous.
In a rocky economy, people often seek shelter in the halls of higher education. Graduate enrollments, in particular, tend to swell. And ETS, the nonprofit company that owns the GRE, began its campaign this fall—just before the stock market
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