November 29, 1989
CBS Agrees to Pay the NCAA $1-Billion Over 7 Years to Televise Basketball's Championship Tournament
Annual fee will be nearly tripled; some fear added pressures to win, others think it will spur reformCBS agreed last week to pay the National Collegiate Athletic Association $1-billion over seven years for the exclusive right to broadcast the Division I men's basketball tournament.
To earn the right to keep the tournament all to itself, CBS increased its current annual payment by about 260 per cent. In its present three-year contract, which expires after the 1989-90 academic
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