Businessman's View: Elite Public Research Universities Should Charge More

By Jack Stripling

National Harbor, Md.

In a conversation that centered on the vexing financial challenges facing higher education, a business mogul emerged here Sunday as an unapologetic advocate for major tuition increases at elite public research institutions.

Most public research universities "undercharge for their services," Austin Ligon, co-founder and former chief executive officer of CarMax, told a crowd attending the Association of Governing Boards of Colleges and Universities 2012 National Conference on