February 27, 2004

Brand Names in College Football

To the Editor:

Gateway Inc.'s campaign for a national championship exhibition game is a hoot -- obviously more about getting folks to the Gateway Web site than about any real chance of getting them to the stadium (Sidelines, January 23). But Myles Brand's response on behalf of the brand-name-saturated National Collegiate Athletic Association doesn't even bother to take a shortcut through conventional hypocrisy on its way to nearly surrealistic hilarity. His contention that "anyone

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