December 3, 2004

Big Business: Marketing to Doctors; Whose Kind of Feminism?

Although many physicians deny that they can be influenced by gifts, meals, and the efforts of drug salesmen, the fact that drug companies spend so much money on marketing is silent testimony to the effectiveness of these enormous expenditures. The industry employs large numbers of intelligent people who make their livelihood from marketing. By contrast, physicians spend little time contemplating these issues. In fact, pharmaceutical companies spend more than $21-billion a year on promoting

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