March 15, 2002
Beer Ad: Don't Lose Your Heads
How can colleges prevent drunken students from rioting during this year's March Madness? Send in the mascots.
That's what the National Association of State Universities and Land-Grant Colleges and Anheuser-Busch, the brewer of Budweiser, Bud Light, and Michelob, have teamed up to do.
They've produced a television spot to promote responsible drinking and celebrating that will appear during the National Collegiate Athletic Association's men's basketball tournament, which begins
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