March 15, 2002
Beer Ad: Don't Lose Your Heads
How can colleges prevent drunken students from rioting during this year's March Madness? Send in the mascots.
That's what the National Association of State Universities and Land-Grant Colleges and Anheuser-Busch, the brewer of Budweiser, Bud Light, and Michelob, have teamed up to do.
They've produced a television spot to promote responsible drinking and celebrating that will appear during the National Collegiate Athletic Association's men's basketball tournament, which begins
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
-
The Chronicle Review
-
Government
-
Advice
